AMA Summary: Growth, Culture & Community Management
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AMA Summary: Growth, Culture & Community Management

There’s a saying that in web3, it’s not the best product that wins, it’s the best network of users.

As a platform for Web3 jobs, CryptoJobs is wants to connect talented individuals to the best blockchain projects.

So, we got together a few people working on cool Web3 & blockchain projects, to share more about Growth & Community Management:

  • Wojciech, @wojsie, CEO & Co-Founder, Data Lake Token, a Worldwide Medical Data Donation system based on blockchain technology and powered by the $LAKE token.
  • Jeffrey, @jeffreytief, Sr. Brand Ambassador, from Solar Network, a sustainable decentralised payments blockchain.
  • Brad, @societygremlin, from Community Managers Guild, a Professional DAO for Community Managers and Moderators.
  • Chanelle, @LetsCrushCancer, an NFT Project to celebrate cancer survivors and to empower women.
  • Evan Lee, Product Growth Manager, from CryptoJobs, passionate about people products, and is working towards building the talent platform for web3.

Here’s what we chatted about! Click to go straight to the topic👇

(1) What are some tips about building a community, to get people to come back? Any projects that inspired you?

Brad, CMGxDAO

Having seen a lot of communities that do things well and those that didn’t, good projects (such as profile pictures & NFT projects) shine if they were constantly with their community, consistently hosting events, even radio show for holders, keeping the community included. They make events fun to attend. And if you have a question, someone is here to help.

Engage the community through fun, positive activities – be it in-person or virtually.
Engage the community through fun, positive activities – be it in-person or virtually.
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Basically fostering an extremely positive community and environment. It really doesn’t really matter the project, what mattered is the community. And sometimes, the community shapes the product too!

A tip is to be open and flexible to cater to what people in the community want. Especially if those people are the ones building your projects.

Wojchiech, Data Lake

Know your community – and engage them the way they are familiar with.

For example, most Data Lake supporters have never been in crypto before. They’re usually from healthcare or are patients themselves.

Connect with your community in a way they are familiar with.
Connect with your community in a way they are familiar with.

Managing a community is about making the the value of the project to different stakeholders easily understood, and of course, delivering that value as a product or business, which is what we’re focused on right now.

(2) What is the most challenging for a Web3 Community Manager & Moderator?

Evan, CryptoJobs

What I observe in Web3 is that we’re all connected by beliefs, not by geography.

The good thing is that we operate remotely, and can work wherever we want.

The challenging thing is that it is tough to coordinate or schedule meetings across timezones.

Also, people in Web3 seem to be “on” 24/7 – like no one ever sleeps. So it may be tough to switch off, since you have to be on the ball.

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Brad, CMGxDAO

Web3 is more demanding. Web2 is like you’re playing on easy mode. The challenges Web3 faces is that people want everything at all times.

What makes a good CM is someone who can simultaneously manage community expectations, and alleviate concerns – e.g. when the community is asking if things are done, if there are any updates.

CMs are like mediators. They have to calmly address concerns of the community, on behalf of the brand/organisation.
CMs are like mediators. They have to calmly address concerns of the community, on behalf of the brand/organisation.

Truly exceptional CMs are able to do all that – despite not having any information themselves.

For example, I was working on a project for a celebrity, and there was poor synergy because we were working in siloes.

The community was getting anxious or worried about delays, etc. Although these CMs did not have all answers to those questions, they were still able to make people feel comfortable, and keep things positive.

Essentially, a Good CM is able to effectively communicate and alleviate concernsdespite not necessarily having all the answers.

Jeffrey, Solar

You need to know who your audiences are. There are a lot of people coming into the space are coming in for different reasons than they were in the last bull run in 2016, 2017.

This new generation is passionate about Web3, NFTs and the metaverse. They’re not as technically advanced about the blockchain, so a challenge is to bridge technical complexity with illustrations and ideas to help diverse audience understand how it works. For example, how NFTs work, what they’re built on.

CMs have to be able to simplify complicated ideas and concepts in a way that the community understands.
CMs have to be able to simplify complicated ideas and concepts in a way that the community understands.

(3) What are the key skills of a Community Manager or Brand Influencer in a Web3 company?

Jeffrey, Solar

Be vulnerable. Surround yourself with people who are smarter than you. For example, the Solar team has loads of intelligent people who help me understand technical nuances. This helps me to communicate benefits of the Solar network.

Embrace different people across different cultures & age groups, and therefore not being strongly opinionated about certain ideas of beliefs, and not letting politics come into the discussion.

Focus on what connects all of you – how you’re striving to a common goal – and bring people together.

There are loads of critics who will undermine you. Be empathetic yet firm to communicate with people the truth about your project.

A good CM is open-minded – s/he should be able to see different perspectives & discern what can be done.
A good CM is open-minded – s/he should be able to see different perspectives & discern what can be done.

Brad, CMGxDAO

A Community Manager has to communicate with people all day. So, you need to be comfortable with talking to people all of the time.

You also have to be both patient and quick to react. It’s not necessarily a balance, not both at same time. You have to address and deal with scammers, trolls, and negative feedback. In fact, be proactive about negativity.

We’re humans and we’ll have emotions. There will be a time that people will be upset and may lash out.

For example, I was working on a project where a new CM stepped in. S/he had the experience as a social media manager, managing channels like Twitter and Instagram.

But in Web3, you use tools like Discord, where you’re required to be “on” 24/7. This CM was not used to that, wasn’t as patient, and lashed out at community. This didn’t look good for the project; the floor price dropped and people were bearish for that project.

A good CM never lashes back; never stoops to negativity.

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(4) What can people DO to get started/hired as a Web3 Growth, Culture & Community Manager?

Wojchiech, Data Lake

You need to at least have some experience in managing communities before, that you know how to do the job.

The softer side that we (or web3 startups) look out for is cultural fit and motivation.

Web3 projects are hard – you need to be dedicated and be able to put in long hours. To be able to do that, you have to believe in the project and its values. So, show basic knowledge of what the company does, or even share how you think the vision can be brought to life.

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Jeffrey, Solar

Anyone who wants to participate in tech side, there are some steps involved. For example, you can set up a server and SDK. On the main net you can forge and receive votes from delegates –basically simply start by participating in the blockchain.

Also, be active on Telegram and Discord. Solar is looking for people to grow our blockchain and community, so you can join the discord, get involved in the groups, get engaged in building and creating.

Find people who are committed to foster your projects and your goals. Web3 is a shift from legacy to a decentralised, flat structure. There’s no email address to mail, no CEO. If you have that desire, you should be able to get in.

Brad, CMGxDAO

I’ve seen that many times – many people stood out and got a role as a CM, by getting involved in the community – by acting like the CM!

Take the initiative to engage everyone and everything, keep people informed, go the extra mile to engage with others. Organise events with others. And you’ll end up becoming the CM!

Because the organisation will not want you to leave, they might even ask if they can pay you do it. Not just show up and say that you’re good and you want to offer services - but actually show that you’re good by doing it.

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Chanelle, LetsCrushCancer

Yes! To add on, 2 people in my community were really active on our Discord. They were giving info about cancer, raising awareness. I was even thinking of getting them to be CMs for us!

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In web3, it’s not the best product that wins, it’s the best network of users. Join the network of users building the future – on CryptoJobs

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